The Current Challenges of Agri-Tourism Industry Posted on October 14, 2019January 10, 2020 by Sun Brook Farm Winery Management Being an enterprise the agritourism is rather sophisticated. But it doesn’t mean there are no current challenges. The biggest issue with agriculture tourism is the workers are too busy with their daily routine which consists of growing crops, tending to their needs, harvesting and selling the product. They usually forget about taking care of their guests and this leaves a sore taste for the guest, who traveled and paid to have a wonderful experience. Big farms with corporate buyers understand the diversity of farm tourism but the ordinary farm, who can really use the extra revenue doesn’t think he can make some money by this additional income stream. Marketing A crucial element for any business, most farms that do offer good hospitality to people wanting to visit a farm for their vacations fails to have guests because they didn’t market themselves properly. It’s not because they don’t know how to do it properly. Yes, they can offer lectures and workshops to inspire more people but it won’t be of great help. They need to hire a professional buy most farms lack the budget to do so. The Need for Investment Every business at its start needs an initial investment. Farms need money for a lot of other things besides buying seeds and fertilizers. They also need to rent equipment and transport crops to the local outposts. When it comes to tours, they have to arrange tours entail logistics and take care of the transportation costs. There are companies that are helping farms set themselves up for a tour but it’s a long way. Lack of Interest This is the harsh reality, most people are not interested in visiting a farm during their vacation. As a matter of fact, farm tourism can only take off with patronage, without the visitors, it’s impossible for a farmer to make money during the lean season. Bad rural infrastructure is a leading reason it’s much more of an obstacle. Farmers have to promote young people to visit the farm and be close to Mother Nature. Nothing otters a more genuine outdoor experience than a farm. Once again, farms need to improve their marketing effort. Better Hospitality Businesses are built on returning customers around the word. So if you fail to offer decent accommodations. You are not going to taste any success, so its important farms improve their hospitality standard or the rising agritourism industry might die before it really takes off.